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Home: Welcome


Specialists in Strategy, Organisational Effectiveness and CRM  


We help New Zealand and Australian companies of all sizes succeed with Strategy, Change and Customer Relationship Management

COVID19 - if your company is significantly affected by this crisis and your working on how to restart your business soon, WE CAN HELP. Whether you need a kick-start plan, staff/team considerations, an action focused Operating System, new short term recovery incentives or indeed explore the opportunites that COVID19 might present. Contact us today! Others have:


"We would not have been able to operate through this COVID19 crisis if it wasn't for the preparation work lead by Hennie from DNAchangers. Our operations are organised and we have clear customer communications " 

Executive, NZ Not for Profit  


We can assist with: 

  • Strategy and Change management

  • Organisational effectiveness focusing on Performance management and Organisational operating systems

  • Customer strategy and customer value calculations

  • CRM software selection and implementation

Is your


growing fast and

you need a better 




you want to exit

your business and leave a more sustainable


Do you want to

work on your business,

not in it?


you planning a significant business change or has momentum



you considering

CRM for your business?

If you answer YES to any of these questions, then your business can see change in 2-3 weeks

So take the first step and get in touch. Initial consultation is FREE

Do you have two minutes to see what we do ?


Our Philosophy

We improve strategy or change execution by recognising that strategy is not implemented by its CEO or leadership team, but by its employees. We increase the likelihood of clients’ success by getting strategy or business plans into the habits and behaviours of all staff - their ‘DNA’ so to speak. 4 out of 5 businesses globally gets this wrong and fail to implement their change plans. 


Our Difference

  • Global Fortune 500 corporate experience (Citibank, Microsoft, Chrysler Fiat, Maersk) made accessible and applicable to NZ businesses of all sizes

  • The experience comes from first hand learning while employed at or engaged with these corporates - it does not come from a book or a website

  • Flexible engagement addressing our clients' problem areas specifically - we don't force a standard model 

  • High return on your investment and speed compared to big brand advisory services


What Others Say

"Hennie came as if he was sent...our project stalled and he brought a real injection of momentum. He lead with a highly structured approach, corporate savvy, strong project management skills and yet with genuine consideration to work around some other critical priorities we had. Hennie posses an exceptional ability to lead a diverse team through a significant and complex project to a successful outcome. He was quick to understand the strategic, commercial outcomes we needed to deliver and he expertly led the project to deliver on every one of them. I would have no hesitance whatsoever to recommend Hennie from DNAchangers."

Chief Executive, NZ NFP  

"Hennie brought particular strengths in strategic thinking and he was called upon to lead strategic initiatives relating to our business. He also brought deep knowledge and application of performance management and the business scorecard principles. I would feel very confident to recommend Hennie for any companies requiring strategic or transformation vision and execution."

Chief Executive, NZ Trucking Group  

"We got amazing leadership and support from Hennie at a time when our management team felt intimidated by the prospects of implementing our own strategy. He helped us realise that our original strategy already had shortcomings. The change in our operating system (meeting rhythm) had a massive impact on getting things done. Our DNA has truly been changed! "

Managing Director, NZ NGO  

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